A case Study in Transformative Digital Brilliance

It takes an experienced team and a tight process to keepup with one of the largest retail brands in the world.

We’re proud of our partnerships and the scale of work we produce each day. We work across several time zones and leverage our huge network to ensure quality and coverageat every point in the process.

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We created seven dynamic multi-channel campaigns—12 landing pages, 370+ display banners, 60+ programmatic videos, 32 social posts and more—in just eight months.

• 25% higher viewability of key campaigns
• $2,186 average CPA reduction
• 600+ assets delivered from jump in just 8 months
• 280 MQLs generated in 1 month

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Each month, more than 10,000 creative banners runworldwide in over 40 markets for our various Microsoft campaigns,which are layered with 50+ social assets running each month for several awareness and direct response efforts.

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PureRed’s marketing efforts helped New Jersey Lottery become the fastest-growing large state lottery in the nation with total sales up $1 billion annually. Scratch-o sales exploded thanks to a dedicated brand asset. Customizable jackpot teasers for Powerball and Mega Millions helped New Jersey Lottery over-index on sales compared to the rest of the country. Our efforts resulted in winning a Gold Telly Award, beating out thousands of entrants.

• New Jersey Lottery’s​ Annual revenue is up​ $1 Billion in since partnering​ with PureRed
• Fastest-growing large​ state lottery in the nation

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PureRed designed the first-ever online Ford Trends Report in 2021. Each year, Ford focuses on global trends to gain insight into consumer behaviors. The ninth annual Looking Further with Ford Trends Report explored how consumerswere adapting to life during a pandemic.

• 78% Improved impression of the brand
• #1 Performing Ford microsite
• #1 Interactive content design CADC

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PureRed created the “Nigel the Owl” character as the star of a wide-reaching campaign designed to differentiate the new OTC brand XYZAL from its well-established competition.

• 183% Increase in click through rate YoY
• 40% Increase in engagement rate YoY
• #1 trial driver across all channels
• 3x time spent on website from social traffic

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BevMo! (Beverages and More), the largest West Coast retailer of alcoholic beverages, was recently acquired by Philly-based “magically” fast delivery provider Gopuff, who until now has neveroperated a retail operation. Plus, no one in California had everheard of Gopuff. Our task? Drive awareness, trial and brand harmony.

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The campaign exceeded expectations with top-performing content. Sales increased YOY as a direct result of the campaign in market. PureRed’s four-week influencer pilot was so successful, it has become a core part of future strategies.

• 3.4MM video views (vs. 2.5MM forecast)
• +90% engagement rate (vs. 2% benchmark)
• CTR 6x above industry benchmark

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Eco Style is a global Beauty & Styling brand that is the marketleader in the Hair Styling products category. We’ve successfully transitioned their website to be more intuitive; thereby increasing overall traffic and improving the user experience.

UNFI, the largest publicly traded wholesale distributor of health and specialty food in the United States and Canada, supports over 30,000+ customers/retailers—and PureRed supports them and 26 of the brand and regional divisions.